One Engage - home
All work

Case study

CPAP Direct: Transforming Healthcare Communication through storytelling

Client
CPAP Direct Australia
Project
CPAP Direct
  • communicate
  • Medical and personal services
Still from the 3D animated ASTA Sleep Program explainer, showing the character asleep with the in-home sleep test running

The challenge

CPAP Direct Australia engaged One Engage to support the launch of its ASTA Sleep Program, an in-home service designed to simplify the diagnosis and treatment of sleep apnoea. The challenge was explaining a complex healthcare journey in a way that was clear, approachable and engaging for prospective patients.

Our solution

We developed a stylised 3D animated character and used a relatable “day in the life” narrative to communicate the experience of living with sleep apnoea and the benefits of the ASTA Sleep Program. Through visual storytelling and plain language, the animation translated complex information into an accessible and engaging format for use across CPAP Direct’s website and digital channels.

The outcome

The animation provided CPAP Direct with a distinctive launch asset that made the program easy to understand and reinforced its approachable, customer-focused brand. The project demonstrated how animation and storytelling can improve understanding of complex services, increase engagement and support the successful launch of new healthcare programs.

One Engage were very well organised, passionate and ensured that the project deliverable exceeded our expectations!

Bryce Perron, Chief Executive Officer

Project gallery

The work, up close.
All work

More work like this

Have a project that needs this kind of clarity?

Start a conversation